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WLALA's Business Development Committee and Black Women Lawyers Association Presents:

Marketing Me: Building Your Book of Business By Developing YOUR Personal Brand

By Kelly B. Hanker

 Define your goals and kick off 2013 with a solid marketing plan!  Join us on March 12, 2012 from 12:00 p.m. to 1:15 p.m. for a webinar with expert panelists that will walk you through the process of crafting YOUR unique message and provide you with tools for implementing your plan.  The webinar will be specifically geared towards attorneys to create a strategy for success and will include answers and advice on the following and more:

- How do I develop a successful and individualized marketing plan?

- How do I market myself best at a networking event?

- Networking is very time consuming. How can I tailor my efforts to be more strategic and memorable?

- How do I differentiate myself from my competition?

- Is there a difference in how women market themselves? Is there a way to take advantage of our gender?


Our distinguished panelists are:

Andi Groomes, Executive Business Development Coach, Threshold Advisors. 

Ms. Groomes is a certified coach and consultant with Threshold Advisors. Ms. Groomes’ keen insight and strategic vision combined with boundless brainstorming make her a sharp and spirited coach valued by the dozens of clients she serves in the professional services arena. Collaboration, leadership, and communication are the values that define Ms. Groomes’ professional power as a coach. She teaches her clients to build multi-million dollar practices by leveraging their capacity to communicate and build authentic relationships. Ms. Groomes’ expertise centers on her ability to tap into the strengths of her clients, helping them discover new ideas and opportunities for action that lead to desired results. Ms. Groomes served as a board member of the Los Angeles Professional Coaches and Mentors Association and is currently a member of both WLALA and ProVisors.


Stacy D. Phillips, founder and managing principal of Phillips Lerner, A Law Corporation, a full-service family law firm in Los Angeles

Ms. Phillips represents business executives, entrepreneurs, homemakers, and high-net worth individuals.  Ms. Phillips is an extremely prolific writer, commentator, lecturer, columnist and author.  She also develops and presents instructional and informational seminars and programs to numerous professional groups, bar associations, law firms, legal forums, law schools and universities.  Ms. Phillips also speaks on a regular basis to a variety of women's groups



Nancy Fox, founder of The Business Fox, a business consulting and training company specializing in helping law, accounting, and service business firms grow through distinctive business development and niche marketing strategies.

The Business Fox approach to business development and growth is grounded in providing professionals and business people with the skills to attract and build the right business relationships. Nancy is the creator of The Foxology System: Four Quadrants of Breakthrough Success, and has designed unique learning tools for making the process of marketing, networking and generating business exciting and even enjoyable.  Nancy has brought her business development and marketing expertise to professional service firms and organizations including Sheppard Mullin Richter & Hampton, Latham & Watkins, Citrin Cooperman & Company, Whole Foods Market, Betsey Johnson, The Toy Industry Association and The City of New York.  Nancy is also the author of “Make Rain Without the Pain” a guide for client attraction strategies for professionals and will be releasing her next book, “Network Like A Fox,” a strategic approach to meeting and melding with the right people in business, early in 2013.


Deborah Rodney, Regional Director of Development, ProVisors[1]

Ms. Rodney assists group leaders in the LA Region (Downtown, Westside and SouthBay) recruit top, trusted advisors and respected professionals to build their groups; foster membership retention; and recruit, mentor and train new group leaders to create an outstanding member experience. Ms. Rodney is tasked with implementing marketing initiatives that build the ProVisors brand. Ms. Rodney also serves as an ambassador and advocate for the ProVisors organization.  As Regional Director of Development, Ms. Rodney’s specialties include: marketing, business development, networking, mentoring and community relations.


Our distinguished moderator is:

Tracy Williams, CEO and President, Olmstead Williams.

Tracy Olmstead Williams has 25 years of public relations and crisis communications experience. As president and principal of a mid-size public relations agency in Los Angeles from 1998 to 2008, Williams established a reputation as a leading business-to-business communications expert for technology and life sciences companies, as well as financial and professional services firms. She has in-depth expertise in litigation support and strategic development, and communications efforts for large and mid-size organizations.  She currently serves on the Los Angeles Economic Development Corporation (LAEDC) Board of Governors, the Board of the California Council on Economic Education and the Board of Town Hall Los Angeles.  Ms. Williams has also served on the the Board of Directors of the Downtown Women’s Center.  She speaks frequently on a variety of communications issues and trends including social media.  

To register for this event, please CLICK HERE.

Kelly B. Hanker is co-chair of WLALA's Business Development Committee and is an Attorney at Jackson Lewis LLP.

[1]ProVisors is a community of top professionals in their fields, throughout
California, who serve as trusted advisors to their clients. Membership is by invitation only and is extended only to those professionals who meet the highest standards of integrity, performance and accountability. Members include attorneys, accountants, banking and finance professionals, and other high level advisors to entrepreneurial businesses and their owners. The organization serves to build relationships among its members for the purpose of “collaborating for excellence” by providing resources and ultimately doing business with each others’ clients.
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